Unreleased freestyle from Notorious B.I.G. pops up in new commercial

Freestyle fire from Biggie's mouth, giving Pepsi a shout out

October 22, 2020

Photo credit Arturo Holmes/Getty Images

The Notorious B.I.G. is back to sell Pepsi.

Audio from the late rapper’s previously unreleased 1997 freestyle can be heard in the soft drink company’s latest commercial, honoring Biggie’s induction into the 2020 Rock & Roll Hall of Fame. Characters brought to life by crude Keith Haring-like animation file into the streets of Brooklyn, New York, bouncing to the rhythm of this previously unreleased track.

A can of Pepsi finally makes an appearance which leads to a group of B-boys/girls to dance in a circle. B.I.G.’s lyrics shout out the drink’s prestige saying, “you got to keep Pepsi in the freezer. I keep a 3 liter for my crew. My girl like them diet joints too.”

True fans can spot plenty of Easter eggs in the ad. A diner cooks “T-bone steak, cheese eggs,” in reference to his hit single “Big Poppa.” Another character is spotted wearing a lumberjack hat, a nod to lyrics from “Juicy.”

Animated type post humorously congratulates Christopher Wallace, the rapper’s birth name, on his induction into the 2020 Rock and Roll Hall of Fame. He joins a variety of artists being honored including Depeche Mode, The Doobie Brothers, Whitney Houston, Nine Inch Nails, T.Rex, and Ahmet Ertegun Award honorees – Jon Landau and Irving Azoff.

Instead of the traditional live broadcast, which was originally scheduled for May, the long awaited show will now instead be a pre-taped induction special airing on HBO and streaming on HBO Max November 7.

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Another piece of Biggie history got monetized back in September. Auction house Sotheby’s held its very first Hip Hop memorabilia auction with items on hand such as Slick Rick’s diamond eyepatch, Tupac’s high school love letters, Jean-Michel Basquiat’s Rammellzee 12" single, and Notorious B.I.G.’s plastic crown worn in the final photoshoot before his death in 1997.

Biggie’s went for $594,750. The New York Post reports it was originally $6.00 via retail.

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