A Texas native has ties to Lady Gaga's new cosmetic line.

Lady Gaga's Haus Laboratories / Our Haus Rules

July 22, 2019

Dan MacMedan-USA TODAY NETWORK

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Update Monday 7/22:  Big You Rocks to Fish Fiorucci, a model from Brownsville, TX, who can be seen in Lady Gaga's cosmetic line's add campaign for Haus Laboritories. Fish's story here. Check out the campaign below. 

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Amazon has been bringin' the starpower for their #PrimeDays .. Yep days... 2 this year.  Getting peeps excited w/ an Amazon Prime Concert headlined by Taylor Swift last week. Yesterday, Lady Gaga debuted her new cosmetic line 'Haus Laboratories' taking pre-orders on a variety of colorful glosses, liners, and powders priced between $26-$49. Haus Labs is the first major prestige beauty brand to be released exclusively on the e-commerce platform.  Find out more here!

"The brand’s message is built around makeup as a tool for self-empowerment ... "Amazon welcomed a brand like Haus Labs: “Amazon wasn’t afraid of that, and they weren’t afraid of who we cast, they weren’t afraid of our message of inspiring bravery, inspiring kindness, inspiring positivity within the community,” ...

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

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